Friday, February 12, 2010

Chia Seed

New product from Bob's Red Mill Chia Seed taken from Bob's website and blog:

C is for Chia
H is for Heart Health
I is for Incredibly Nutritious
A is for Essential Fatty Acids

No, we're not using Bob's likeness to create a little clay head that sprouts chia hair. We are, however, bringing you chia seed. Chia seed is a little known nutritional powerhouse. Providing as much Omega-3 essential fatty acids as flax and hemp seed, chia is a great source of dietary fiber and protein.

Over the years, we have received many requests for chia seed and we are happy to announce that we are now producing black chia seed. Chia has been recognized by health professionals worldwide for being an excellent source of Omega-3 essential fatty acids. Chia contains the same amount of Omega-3 as Flaxseed Meal, but does not need to be ground before consuming to reap the benefits.

The seeds of the Chia plant are small, about the size of poppy seeds, and range in color from silvery white to black. Our chia seed is mostly black, but contains some white seeds throughout. They make a great addition to salads, breads, hot cereal, and yogurt. A traditional staple of the Inca and Mayan peoples, chia was consumed by mixing the seeds with agua fresca or juice and taken as a ritual in the morning to power them through the day.

The soluble fiber in chia seed produces a gel-like substance when combined with water. This gel takes longer to digest in the stomach, which keeps you feeling full longer. We’ve done some experimenting with chia seed here and have found the gel works well as an egg replacer in baked goods. Chia seed is naturally gluten free, but is not being packaged in our gluten free facility.

Chia originated in Mexico, and was traditionally consumed in drink form. The seeds would have been added to juice or water for a healthy beverage that gave people energy throughout the day. When added to water, the soluble fiber in chia seed creates a gel. It is this gel that is believed to maintain the feeling of fullness by taking longer to breakdown in the stomach.

Chia can be added to baked goods, sprinkled onto salads, mixed with hot cereal or yogurt, and added to smoothies. The tiny seeds are similar to poppy seeds in size and have virtually no flavor of their own.

On special this month at 20% discount. Because it’s the newest addition to our product line, we’re giving a 25% discount on Chia Seed. (on line orders)

Learn about Bob's Chia Seed Giveaway on Bob's Blog.

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